"Looking good isn't important... its everything!"
We're very excited to announce the arrival of
Ben Sherman at Atom Retro!
We've been stocking
Ben Sherman Shoes since Spring 2009, and now the mens wear has landed! (Don't worry girls - we've also got some fab Ben Sherman Dresses, Skirts, Jeans and Tops on their way for you too!)
For fans of the Sixties and Mods, Ben Sherman will already be something your familiar with. Ben Sherman is one of the world most famous and well established Mod clothing brands. Founded in Brighton in 1963, by Arthur Bernard Sugarman, Ben Sherman began life as a shirt brand. Realising young people were eagerly buying the Oxford-cloth U.S. button-down shirt brands such as Brooks Brothers, Arrow and Hathaway, which at the time, these were only avalable from official importers.
Sugarman decided to produce a version of these shirts under the new 'Ben Sherman' label. The mods responded immediately, especially as Sugarman was using higher-quality materials and stitching-detail than the imported shirts. By 1965, the company had opened a small office on the upper floors of a shabby office-block in a London back-street, at 9 Carnaby St., which acted as the showroom for their collections. Today the Ben Sherman flag ship store can be found at 50 Carnaby Street, London.
By 1970, the high-fashion demand had passed, and the shirt was adopted by the skinhead subculture in the early 1970s, and later again by the mod revivalists of around 1979.
Today Ben Sherman are one of the most popular British Brands, and are as popular as ever with Mods all over the world. Ben Sherman is still famous for their
shirts, with the
Ben Sherman House Check Shirts and
Gingham Shirts as popular now as in the Sixties. Ben Sherman have grown to feature almost every aspect of fashion, including
jackets,
Polos,
Jeans and look out for something exciting and new coming out this Autumn!
View Ben Sherman Mens ClothingView Ben Sherman Womens Clothing (More coming soon!)
